More than one teaser poster can be made at one time allowing the audience to choose the one they prefer through polls created their websites. 500 Days Of Summer was one that did this, giving a choice of four film poster design for the audience to choose. The variation allows feedback from the audience meaning this could be part of the production of our ancillary task and insuring it is a success. One example of variation of film posters is for the 2008 film 'Forgetting Sarah Marshall', directed by Nicholas Stoller:
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