Writer and Director: Diablo Cody and Karyn Kusama
The font type and colour used on the magazine front cover and the film posters are the same which allows the audience to immediately recognise the film even if the two images used portray Megan Fox's character completely differently. On the magazine front cover Megan Fox's character is portrayed as evil and as a vampire, this is done by using subtle hints of the eyes becoming glazed over and the blood around her mouth and most commonly the fangs. Whereas on the film poster she is a typical pretty schoolgirl and looks out of place amongst the dark, creepy classroom, there is however still the idea of this just being a façade because if you look closely the table she is sat on has a hand hanging out from under the desk top, this is the only clue into her character not being as sweet and innocent as we first assume. With the teaser trailer the font for the title is not the same as the font used on the magazine cover or poster, it is also a different colour. Although I don't think it really makes much of a difference because it was quite a well advertised film so either way the audience still recognise it through the use of other similarities. By having such a well known cast in the film this is another way of advertisement, the audience will recognise Megan Fox and automatically associate her with this film at the time of release. The main colours used throughout all three media campaigns are red and black, red obviously being a convention of horror and blood.
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