Written and Directed by: Oren Peli and Tod Williams
Paranormal activity 2 is presented in the style of ‘found footage’ from CCTV cameras set up around the house. By using such realistic footage and giving the impression that it isn’t contrived is what made the previous film such a big hit because the effect it had on the audience was much greater than that of a normal horror film.
In this particular case this trailer has been constructed through the use of three different CCTV cameras. There are no technical camera movements or angles the only movement of the camera is at the very beginning of the trailer when it zooms into the darkness of the open door. Information used to sell this film is clever because their USP is the CCTV cameras used making the storyline feel realistic, this then allows the audience to relate to the lives of the characters and the situation and disturbance that is being portrayed in their lives. They have introduced the trailer by using footage from the previous film. This teaser successfully makes the audience feel uncomfortably as the camera flickers and looses signal throughout the trailer. The genre is made aware of through the screams and reaction of the audience, this also creates an expectation within the audience because they are aware of how the previous film caused such a reaction. The storyline isn't given away at all instead connotations of the genre have been used. For example the dog barking at an open door gives the impression there could be the presence of a ghost because of the idea that animals have a sixth sense that humans don’t have. They have tried to portray the peace of the house at night and the small disturbances of the rocking chair moving by itself in the nursery and this child appearing in the mirror but not in the cot. What makes this so effective is the concept of things happening a night whilst the characters are sleeping and unaware of the situation, this creepiness and vulnerability links the audience to the characters.
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